You might be wondering – why should I buy the Kindle DX? In a nutshell, It has a larger screen than the standard Kindle Wifi and Kindle 3G+Wifi, and is aimed squarely at maximising the newspaper and textbook market. However, that’s not the only angle that Amazon head Jeff Bezos took. By focusing on professional documents, Bezos positions Kindle DX as a business productivity tool, too.
The shift to a larger-screen Kindle, ala the Kindle DX, makes sense.
“The reason we still print so much is that traditional computer displays are a worse display device than paper. Kindle’s paper-like display solves that problem. But most of the documents we print and read are 8.5-by-11-inch,” Bezos notes. “The information on those documents is structured to be read [in that form].”
The larger Kindle DX, with its 9.7-inch e-ink display, has an integrated native PDF reader, something that has been missing from previous versions of the Kindle. And with that PDF reader, Amazon is suddenly able to target the professional market. Consider for a moment how prevalent PDF documents are in the business world: Financial documents, reports, marketing flyers, even PowerPoint presentations are published as PDFs. While one can view PDFs on a laptop, imagine reading documents in a more relaxed and flexible manner than a laptop can provide.
Of course, Kindle DX also opens wide educational opportunities for textbooks — and, indeed, any highly-formatted book (such as a cookbook or a book with illustrations). And newspaper and magazine publishers have an opportunity to deliver more targeted and custom content that specifically takes advantage of this platform (instead of solely porting their existing print products to digital).
The Kindle DX never runs hot, offers free 3G wireless and has a battery life of up to three weeks (with wifi switched off). For those that constantly suffer tired eyes, the Kindle DX uses the unique e-ink pearl screen technology that displays pages crisply like paper. It even reads to you, if you are really tired.
There is limited stock of the Kindle DX. The UK Kindle DX is not available at PC World, Tesco or any other major UK retailer, and it will never be for quite some time. Amazon offers the UK Kindle DX directly. Visit the Kindle DX store to find out how you can get the amazing Kindle DX.